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      Question

      Which metric best reflects long-term success of CRM

      implementation?
      A CTR Correct Answer Incorrect Answer
      B CLV Correct Answer Incorrect Answer
      C CPC Correct Answer Incorrect Answer
      D Impressions Correct Answer Incorrect Answer
      E Branch count Correct Answer Incorrect Answer

      Solution

      Effective CRM increases relationship duration and profitability measured through CLV.  Why Other Options Are Incorrect • A, C, D: Campaign metrics. • E: Infrastructure metric.  Banking Example: Higher revenue per retained customer over years.

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