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      Question

      The view that an organization should discover and

      satisfy the needs of its consumers in a way that also provides for society's well-being is known as
      A Ethics Correct Answer Incorrect Answer
      B The societal marketing concept Correct Answer Incorrect Answer
      C Customer relationship management Correct Answer Incorrect Answer
      D Macromarketing Correct Answer Incorrect Answer
      E Micromarketing Correct Answer Incorrect Answer

      Solution

      Societal marketing concept is the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being.

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