Question

Market segmentation involves linking ______ to an organization's ________.

A buyers' needs; marketing program Correct Answer Incorrect Answer
B product benefits; capabilities Correct Answer Incorrect Answer
C prospective buyers; marketing mix Correct Answer Incorrect Answer
D market information; customer databases Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Market segmentation—linking buyers' needs to an organization's marketing program.

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