📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

  • google app store apple app store
  • ✖

      Question

      Which metric measures the percentage of people who click

      on a digital advertisement?
      A CPC Correct Answer Incorrect Answer
      B ROI Correct Answer Incorrect Answer
      C CTR Correct Answer Incorrect Answer
      D CLV Correct Answer Incorrect Answer
      E CPA Correct Answer Incorrect Answer

      Solution

      CTR = (Clicks ÷ Impressions) × 100 It measures engagement effectiveness. Why Other Options Are Incorrect • A: Cost per click • B: Profitability • D: Long-term value • E: Cost per acquisition Banking Example: CTR of online mutual fund advertisement.

      Practice Next
      ask-question