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    Question

    Which metric measures the percentage of people who click

    on a digital advertisement?
    A CPC Correct Answer Incorrect Answer
    B ROI Correct Answer Incorrect Answer
    C CTR Correct Answer Incorrect Answer
    D CLV Correct Answer Incorrect Answer
    E CPA Correct Answer Incorrect Answer

    Solution

    CTR = (Clicks ÷ Impressions) × 100 It measures engagement effectiveness. Why Other Options Are Incorrect • A: Cost per click • B: Profitability • D: Long-term value • E: Cost per acquisition Banking Example: CTR of online mutual fund advertisement.

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