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      Question

      Which promotion tool is

      unpaid?
      A Advertising Correct Answer Incorrect Answer
      B Sales promotion Correct Answer Incorrect Answer
      C Public relations Correct Answer Incorrect Answer
      D Personal selling Correct Answer Incorrect Answer
      E Digital advertising Correct Answer Incorrect Answer

      Solution

      Public Relations (PR) focuses on building goodwill through: •Press coverage •Events •CSR activities It is not paid media like advertising.

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