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    Question

    Which promotion tool is

    unpaid?
    A Advertising Correct Answer Incorrect Answer
    B Sales promotion Correct Answer Incorrect Answer
    C Public relations Correct Answer Incorrect Answer
    D Personal selling Correct Answer Incorrect Answer
    E Digital advertising Correct Answer Incorrect Answer

    Solution

    Public Relations (PR) focuses on building goodwill through: •Press coverage •Events •CSR activities It is not paid media like advertising.

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