Question

If customers choose banks based mainly on emotional connection, segmentation is primarily:

Q: Answer-If customers choose banks based mainly on emotional connection, segmentation is primarily:

Emotional and value-based preferences fall under psychographic segmentation. Why others are incorrect Demographic ageincome Geographic location Behavioural usage Economic income level. Banking Example Customers loyal to heritage banks.

A Demographic

B Geographic

C Psychographic

D Behavioural

E Economic

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Central Bank of India Marketing Officer

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If customers choose banks based mainly on emotional connection, segmentation is primarily:

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