Question
If customers choose banks based mainly on emotional
connection, segmentation is primarily:Solution
Emotional and value-based preferences fall under psychographic segmentation. Why others are incorrect: Demographic age/income; Geographic location; Behavioural usage; Economic income level. Banking Example: Customers loyal to heritage banks.
Which of the following statements about Mortgage are not true?
1. Under a mortgage, the legal ownership of the asset can be transferred to the le...
Which new category has been introduced under the Pradhan Mantri Mudra Yojana to cover loans between ₹10 lakh and ₹20 lakh?
Under which of the following type of guarantees, the banker guarantees payment of installments spread over a period?
Which regulator is responsible for overseeing the functioning of REIT and InvIT in India?
In banking terminology, what does the term "Banker’s lien" refer to?
The Basel II required that all banking institutions set aside capital for operational risk. The operational risk can be assessed by which of the followi...
Which committee recommended the introduction of Credit Rating System in India?
Rahul bought 100 shares of Reliance for price of Rs.2500 per share. After one year he sold the shares for Rs.2700. Reliance paid out a dividend of Rs.10...
Which of the following statements is not correct?
Who introduced the concept of 'Accredited Investors' in the Indian securities markets?
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