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    Question

    If customers choose banks based mainly on emotional

    connection, segmentation is primarily:
    A Demographic Correct Answer Incorrect Answer
    B Geographic Correct Answer Incorrect Answer
    C Psychographic Correct Answer Incorrect Answer
    D Behavioural Correct Answer Incorrect Answer
    E Economic Correct Answer Incorrect Answer

    Solution

    Emotional and value-based preferences fall under psychographic segmentation. Why others are incorrect: Demographic age/income; Geographic location; Behavioural usage; Economic income level. Banking Example: Customers loyal to heritage banks.

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