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      Question

      If customers choose banks based mainly on emotional

      connection, segmentation is primarily:
      A Demographic Correct Answer Incorrect Answer
      B Geographic Correct Answer Incorrect Answer
      C Psychographic Correct Answer Incorrect Answer
      D Behavioural Correct Answer Incorrect Answer
      E Economic Correct Answer Incorrect Answer

      Solution

      Emotional and value-based preferences fall under psychographic segmentation. Why others are incorrect: Demographic age/income; Geographic location; Behavioural usage; Economic income level. Banking Example: Customers loyal to heritage banks.

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