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      Question

      The concept of is the fundamental concept underlying

      all marketing activities.
      A satisfaction Correct Answer Incorrect Answer
      B human needs Correct Answer Incorrect Answer
      C human desire Correct Answer Incorrect Answer
      D social welfare Correct Answer Incorrect Answer

      Solution

      Human need is the most basic concept underlying the marketing. Need is a part of human nature. There are many kinds of needs such as physical needs, social needs, spiritual needs, etc.

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