Question
Which action most directly increases customer switching
cost?Solution
Bundling increases dependency on one provider, raising switching barriers. Why others are incorrect: Lower service reduces loyalty; Rate cuts attract but don’t lock-in; Branch expansion improves access; Ads increase awareness only. Banking Example: Savings account + loan + insurance under single relationship.
Search Engine Optimization (SEO) mainly improves:
Which service quality dimension relates to employees’ knowledge and courtesy?
An ad for Horlicks nutrtition mix claimed that in a blind taste test, 70% consumers preferred the taste of Horlicks to Boost. This ad is an example of _...
Which of the following loans comes under Priority Sector Lending (PSL)?
If a bank focuses only on reducing operational cost assuming customers prefer low prices, it follows:
A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues do not offset extra cos...
Characteristics of tangible goods, such as colour, size, and style are considered _____ properties.
An international treaty intended to limit trade barriers and promote world trade through the reduction of tariffs is known as the
A dealer is another more imprecise term for each of the following EXCEPT:
Long-term value of a customer is best tracked by:
Relevant for Exams:
