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    Question

    Which factor belongs to personal factors influencing

    consumer behaviour?
    A Motivation Correct Answer Incorrect Answer
    B Culture Correct Answer Incorrect Answer
    C Age Correct Answer Incorrect Answer
    D Family Correct Answer Incorrect Answer
    E Social class Correct Answer Incorrect Answer

    Solution

    Personal factors are individual characteristics of the consumer such as: •Age •Occupation •Income •Life-cycle stage These directly influence needs and buying capacity.

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