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      Question

      Which factor belongs to personal factors influencing

      consumer behaviour?
      A Motivation Correct Answer Incorrect Answer
      B Culture Correct Answer Incorrect Answer
      C Age Correct Answer Incorrect Answer
      D Family Correct Answer Incorrect Answer
      E Social class Correct Answer Incorrect Answer

      Solution

      Personal factors are individual characteristics of the consumer such as: •Age •Occupation •Income •Life-cycle stage These directly influence needs and buying capacity.

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