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      Question

      Culture, subculture, and social class fall under which

      factor influencing consumer behaviour?
      A Personal factor Correct Answer Incorrect Answer
      B Psychological factor Correct Answer Incorrect Answer
      C Social factor Correct Answer Incorrect Answer
      D Cultural factor Correct Answer Incorrect Answer
      E Economic factor Correct Answer Incorrect Answer

      Solution

      (Why this is correct) Culture represents the basic values, beliefs, and customs that shape consumer behaviour. Subculture and social class are integral parts of cultural influence.

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