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    Question

    Which factor most strongly influences perception of

    banking service quality?
    A Branch building size Correct Answer Incorrect Answer
    B Staff responsiveness Correct Answer Incorrect Answer
    C Logo color Correct Answer Incorrect Answer
    D Advertising frequency Correct Answer Incorrect Answer
    E Office furniture Correct Answer Incorrect Answer

    Solution

    Service quality dimensions include responsiveness, reliability, assurance, empathy, and tangibles. Responsiveness directly impacts perceived quality. Why Other Options Are Incorrect • A, E: Tangible factors but secondary. • C: Branding element. • D: Awareness factor. Banking Example: Quick resolution of loan-related queries improves trust.

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