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      Question

      Which marketing mix element is most flexible and can be

      changed quickly?
      A Product Correct Answer Incorrect Answer
      B Price Correct Answer Incorrect Answer
      C Place Correct Answer Incorrect Answer
      D Promotion Correct Answer Incorrect Answer
      E Process Correct Answer Incorrect Answer

      Solution

      Price can be adjusted quickly in response to market conditions compared to product redesign or distribution changes. Why Other Options Are Incorrect β€’ A: Requires development time. β€’ C: Infrastructure-based. β€’ D: Requires campaign planning. β€’ E: Operational redesign needed. Banking Example: Adjusting interest rates in response to RBI policy changes.

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