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    Question

    Which marketing mix element is most flexible and can be

    changed quickly?
    A Product Correct Answer Incorrect Answer
    B Price Correct Answer Incorrect Answer
    C Place Correct Answer Incorrect Answer
    D Promotion Correct Answer Incorrect Answer
    E Process Correct Answer Incorrect Answer

    Solution

    Price can be adjusted quickly in response to market conditions compared to product redesign or distribution changes. Why Other Options Are Incorrect • A: Requires development time. • C: Infrastructure-based. • D: Requires campaign planning. • E: Operational redesign needed. Banking Example: Adjusting interest rates in response to RBI policy changes.

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