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    Question

    IMC Inc. focuses specifically on social media content

    marketing for their clients and hence would be considered a:
    A full-service agency B. C. D. Correct Answer Incorrect Answer
    B specific-service agency Correct Answer Incorrect Answer
    C modified-service agency Correct Answer Incorrect Answer
    D limited-service agency Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Limited-service agencies specialize in one aspect of the advertising process, such as providing creative services to develop the advertising copy or buying previously unpurchased media space.

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