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      Question

      A bank observes that customers frequently close accounts

      after six months of inactivity. It introduces proactive engagement calls before the sixth month. This strategy primarily aims at:
      A Market penetration Correct Answer Incorrect Answer
      B Customer acquisition Correct Answer Incorrect Answer
      C Customer retention Correct Answer Incorrect Answer
      D Product diversification Correct Answer Incorrect Answer
      E Cost leadership Correct Answer Incorrect Answer

      Solution

      Retention strategies focus on preventing churn by maintaining engagement. Proactive calls aim to strengthen relationship before customers leave. Why Other Options Are Incorrect β€’ A: Increasing market share, not preventing churn. β€’ B: Acquiring new customers, not retaining existing ones. β€’ D: Introducing new products. β€’ E: Competing on cost. Banking Example: Reminder calls encouraging dormant account holders to transact.

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