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    Question

    A bank offering different versions of current accounts

    for startups, SMEs, and corporates is practicing:
    A Undifferentiated marketing Correct Answer Incorrect Answer
    B Differentiated marketing Correct Answer Incorrect Answer
    C Concentrated marketing Correct Answer Incorrect Answer
    D Market withdrawal Correct Answer Incorrect Answer
    E Product elimination Correct Answer Incorrect Answer

    Solution

    Differentiated marketing targets multiple segments with tailored offerings. Why others are incorrect: Undifferentiated offers same product to all; Concentrated focuses on one niche; Withdrawal exits market; Elimination removes product. Banking Example: Separate SME and corporate account structures.

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