πŸ“’ Too many exams? Don’t know which one suits you best? Book Your Free Expert πŸ‘‰ call Now!

  • google app store apple app store
  • βœ–

      Question

      If a bank sets a very low interest rate initially to

      attract a large number of borrowers and gain market share, it is using:
      A Skimming pricing Correct Answer Incorrect Answer
      B Premium pricing Correct Answer Incorrect Answer
      C Penetration pricing Correct Answer Incorrect Answer
      D Cost-plus pricing Correct Answer Incorrect Answer
      E Psychological pricing Correct Answer Incorrect Answer

      Solution

      Penetration pricing involves setting a low initial price to enter the market quickly and gain customers. Why Other Options Are Incorrect β€’ A: Skimming = High initial price β€’ B: Premium = High price to signal quality β€’ D: Cost-plus = Cost-based calculation β€’ E: Psychological = Price ending tactics Banking Example: New digital lending platforms offering lower introductory rates.

      Practice Next
      ask-question