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    Question

    Segmenting customers based on age, income, and

    occupation is known as:
    A Geographic segmentation Correct Answer Incorrect Answer
    B Behavioral segmentation Correct Answer Incorrect Answer
    C Psychographic segmentation Correct Answer Incorrect Answer
    D Demographic segmentation Correct Answer Incorrect Answer
    E Benefit segmentation Correct Answer Incorrect Answer

    Solution

    Demographic segmentation uses measurable population variables such as age, income, gender, and occupation. Why Other Options Are Incorrect • A: Location-based • B: Usage-based • C: Lifestyle-based • E: Based on benefits sought Banking Example: Premium banking for high-income professionals.

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