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    • Question

      Segmenting customers based on age, income, and

      occupation is known as:
      A Geographic segmentation Correct Answer Incorrect Answer
      B Behavioral segmentation Correct Answer Incorrect Answer
      C Psychographic segmentation Correct Answer Incorrect Answer
      D Demographic segmentation Correct Answer Incorrect Answer
      E Benefit segmentation Correct Answer Incorrect Answer

      Solution

      Demographic segmentation uses measurable population variables such as age, income, gender, and occupation. Why Other Options Are Incorrect • A: Location-based • B: Usage-based • C: Lifestyle-based • E: Based on benefits sought Banking Example: Premium banking for high-income professionals.

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