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Question

Retailers can reduce problems associated with selective retention by:

A hiring well-known celebrities to sponsor their products. Correct Answer Incorrect Answer
B using a more convoluted store layout Correct Answer Incorrect Answer
C providing brochures for consumers to take home. Correct Answer Incorrect Answer
D adopting advertising campaigns that use bright colours and/or snappy background music. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Selective retention means consumers do not remember all they see, hear, or read, even minutes after exposure to it. Furniture and automobile retailers often give consumers product brochures to take home after they leave the showroom to help them remember.

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