Question

Retailers can reduce problems associated with selective

Q: Answer-Retailers can reduce problems associated with selective retention by:

Selective retention means consumers do not remember all they see, hear, or read, even minutes after exposure to it. Furniture and automobile retailers often give consumers product brochures to take home after they leave the showroom to help them remember.

retention by:

A hiring well-known celebrities to sponsor their products.

B using a more convoluted store layout

C providing brochures for consumers to take home.

D adopting advertising campaigns that use bright colours and/or snappy background music.

E None of these

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Retailers can reduce problems associated with selective

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