Question

why might a new company decide to target 60 years old as opposed to 40 years old?

A include most of the important business leaders in India.
B represent a small proportion of the population but have large disposable incomes.
C have the longest life expectancies, and therefore, they will remain active in the market place for the longest period of time.
D have experienced increased earnings and they account for the majority of consumer product purchases
E None of these
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