Question
Pharmaceutical companies historically marketed only to
doctors. More recently, they have spent millions of dollars to advertise prescription drugs directly to consumers. These pharmaceutical companies are using a(n) _____ strategy.Solution
A pull strategy is when a manufacturer directs its promotional mix at ultimate consumers, encouraging them to ask retailers for the product. In this case, the strategy is to encourage consumers to ask their physicians for a specific drug by name - pulling it through the channel.
Which of the following wetlands are designated as Ramsar sites in India?
(a) Chilka Lake
(b) Loktak
(c) Keoladeo
(d)...
Which countries does the Somali Current flow past in the Western Indian Ocean?
The hill range that separates the State of Manipur from the State of Nagaland is known as:
Which ocean forms the western and southern boundaries of Portugal?Â
On December 22, which location experiences the longest day and shortest night?
Which is the fifth highest mountain in the world?
Where is Lake Baikal located?
Machkund Hydroelectric Project is a joint venture of which states?
Identify the largest freshwater lake in the world:
Consider the following statements:
1. The La Nina is the “cool phase” of El Nino-Southern Oscillation (ENSO).
2. The La Nina event hap...
