Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs directly to consumers. These pharmaceutical companies are using a(n) _____ strategy.
A pull strategy is when a manufacturer directs its promotional mix at ultimate consumers, encouraging them to ask retailers for the product. In this case, the strategy is to encourage consumers to ask their physicians for a specific drug by name - pulling it through the channel.
What was the Real Name of Singer Kishore Kumar?
_________ is the minister of Consumer Affairs, Food and Public Distribution in the country under the portfolio of Shri Narendra Modi.
Palamau Tiger reserves is situated in which state?
Which of the following bank had been recently penalized by RBI to an amount of three crore
रेगिस्तान का कल्पवृक्ष है -
Which of the following is not matched correctly?
In which year, Private Sector Mutual Funds in India were permitted?
Match the following:
Who is the first woman in India to don the second highest rank i.e. Lieutenant General of Indian Armed Forces?
There is a rocket launching centre in Sriharikota called Satish Dhawan Space Centre. It is in the state of: