Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs directly to consumers. These pharmaceutical companies are using a(n) _____ strategy.
A pull strategy is when a manufacturer directs its promotional mix at ultimate consumers, encouraging them to ask retailers for the product. In this case, the strategy is to encourage consumers to ask their physicians for a specific drug by name - pulling it through the channel.
Which of the following statements is/are true about nitrogen (N) in soil fertility?
Statement A: Nitrogen is an essential nutrient required for p...
Which one of the following statements is correct?
The improvement notice is the notice issued when FBO fails to comply with the regulations as mentioned in Section 32 of the FSS Act, 2006, who issue Im...
What genetic term signifies the inherent capability of the plant cell to develop into a fully mature plant?
T he process of conversion of organic form to inorganic form (mineral form) of nutrient element is called __ ?
Calculate the seed rate (kg/ha) of wheat, if crop is sown at spacing of 18 cm×3 cm and rest weight of seed is 44 gram
How many employment opportunities have been created by Indian startups?
A combination of horticultural crops, field crops and tree species is called:
Inter-culture with bullocks or tractor is mostly performed in widely row sown crops. A solid (broadcast) crop where it is usually performed is
Which of the following Institute has recently developed genetically-modified cotton varieties?
