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    Question

    Which factor most directly impacts Customer Lifetime

    Value?
    A One-time promotion Correct Answer Incorrect Answer
    B Long-term relationship duration Correct Answer Incorrect Answer
    C Branch location Correct Answer Incorrect Answer
    D Logo design Correct Answer Incorrect Answer
    E Advertisement frequency Correct Answer Incorrect Answer

    Solution

    CLV increases when customers stay longer and use multiple products. Why Other Options Are Incorrect β€’ A: Short-term effect β€’ C, D: Indirect β€’ E: Awareness tool Banking Example: Salary account customers retained for 10+ years.

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