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      Question

      Which factor most directly impacts Customer Lifetime

      Value?
      A One-time promotion Correct Answer Incorrect Answer
      B Long-term relationship duration Correct Answer Incorrect Answer
      C Branch location Correct Answer Incorrect Answer
      D Logo design Correct Answer Incorrect Answer
      E Advertisement frequency Correct Answer Incorrect Answer

      Solution

      CLV increases when customers stay longer and use multiple products. Why Other Options Are Incorrect • A: Short-term effect • C, D: Indirect • E: Awareness tool Banking Example: Salary account customers retained for 10+ years.

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