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    Question

    A bank focuses on maximizing branch expansion believing

    wider availability alone will attract customers. This reflects which marketing philosophy?
    A Marketing concept Correct Answer Incorrect Answer
    B Selling concept Correct Answer Incorrect Answer
    C Production concept Correct Answer Incorrect Answer
    D Societal marketing concept Correct Answer Incorrect Answer
    E Relationship marketing Correct Answer Incorrect Answer

    Solution

    Production concept assumes customers prefer products that are widely available and affordable. The focus is on operational efficiency and distribution reach rather than customer research. ┬аWhy Other Options Are Incorrect тАв A: Focuses on customer needs first. тАв B: Focuses on aggressive selling. тАв D: Includes societal welfare. тАв E: Focuses on long-term relationship. ┬аBanking Example: Expanding ATM network assuming availability alone increases deposits.

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