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      Question

      What are the moral principles and values that govern the

      actions and decisions of an individual or group called?
      A ethics Correct Answer Incorrect Answer
      B social responsibilities Correct Answer Incorrect Answer
      C modes of behaviour Correct Answer Incorrect Answer
      D legal codes Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The scope of ethics is broader than societal marketing concepts, and narrower than habits, modes of behaviour, or social responsibility, where the latter relates to society as a whole and not to the decisions made by individual firms or people.

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