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      Question

      When a local sports shop wants to segment its potential

      customers based on demographic variables and decide on he diversity of products the store will carry, the contents of which research report will be most useful to help it segment accordingly?
      A "Sports Activities and Purchasing Habits, 2019 Edition" Correct Answer Incorrect Answer
      B "Gender Representation in Major Urban Centres in India" Correct Answer Incorrect Answer
      C "Population Breakdown in Major Urban Centres in India" Correct Answer Incorrect Answer
      D "Fast Rising Sports Segment and Market Leading Products, 2019 Edition" Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Demographics are observable differences among people, such as gender, age, education level, income, home ownership, and so on. Option A: Behavioural segmentation Option C: Geographic

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