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    Question

    Income and occupation are bases

    of:
    A Geographic segmentation Correct Answer Incorrect Answer
    B Demographic segmentation Correct Answer Incorrect Answer
    C Behavioural segmentation Correct Answer Incorrect Answer
    D Psychographic segmentation Correct Answer Incorrect Answer
    E Cultural segmentation Correct Answer Incorrect Answer

    Solution

    Demographic segmentation uses measurable population characteristics like age, income, and occupation.

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