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      Question

      Income and occupation are bases

      of:
      A Geographic segmentation Correct Answer Incorrect Answer
      B Demographic segmentation Correct Answer Incorrect Answer
      C Behavioural segmentation Correct Answer Incorrect Answer
      D Psychographic segmentation Correct Answer Incorrect Answer
      E Cultural segmentation Correct Answer Incorrect Answer

      Solution

      Demographic segmentation uses measurable population characteristics like age, income, and occupation.

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