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Question

The sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) is referred to as:

A the purchase continuum. Correct Answer Incorrect Answer
B the hierarchy of effects Correct Answer Incorrect Answer
C the consumer-product cycle Correct Answer Incorrect Answer
D the consumer purchasing hierarchy Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Hierarchy of effects is defined as the sequence of stages a prospective buyer goes through, from initial awareness of a product to eventual action.

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