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    Question

    Which distribution channel gives banks the maximum

    control over customer interaction?
    A Agents Correct Answer Incorrect Answer
    B Business Correspondents Correct Answer Incorrect Answer
    C Direct channel Correct Answer Incorrect Answer
    D Online marketplace Correct Answer Incorrect Answer
    E Third-party apps Correct Answer Incorrect Answer

    Solution

    Direct channels (branches, bank’s own app/website) give banks full control over service quality and customer data.

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