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      Question

      Which distribution channel gives banks the maximum

      control over customer interaction?
      A Agents Correct Answer Incorrect Answer
      B Business Correspondents Correct Answer Incorrect Answer
      C Direct channel Correct Answer Incorrect Answer
      D Online marketplace Correct Answer Incorrect Answer
      E Third-party apps Correct Answer Incorrect Answer

      Solution

      Direct channels (branches, bankโ€™s own app/website) give banks full control over service quality and customer data.

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