📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    Question

    When McCain decides to branch out from the frozen foods

    category into the ready- to-serve beverage market, their growth strategy is:
    A market penetration Correct Answer Incorrect Answer
    B product development Correct Answer Incorrect Answer
    C diversification Correct Answer Incorrect Answer
    D market development Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Finally, McCain also uses a diversification strategy, branching out from the frozen foods category into the ready-to-serve beverage market.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question