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Question

When McCain decides to branch out from the frozen foods category into the ready- to-serve beverage market, their growth strategy is:

A market penetration Correct Answer Incorrect Answer
B product development Correct Answer Incorrect Answer
C diversification Correct Answer Incorrect Answer
D market development Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Finally, McCain also uses a diversification strategy, branching out from the frozen foods category into the ready-to-serve beverage market.

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