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      Question

      When McCain decides to branch out from the frozen foods

      category into the ready- to-serve beverage market, their growth strategy is:
      A market penetration Correct Answer Incorrect Answer
      B product development Correct Answer Incorrect Answer
      C diversification Correct Answer Incorrect Answer
      D market development Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Finally, McCain also uses a diversification strategy, branching out from the frozen foods category into the ready-to-serve beverage market.

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