Question

    Which CRM objective directly aims to increase average

    revenue per customer?
    A Lead generation Correct Answer Incorrect Answer
    B Complaint handling Correct Answer Incorrect Answer
    C Cross-selling Correct Answer Incorrect Answer
    D Public relations Correct Answer Incorrect Answer
    E Market research Correct Answer Incorrect Answer

    Solution

    Cross-selling increases number of products per customer, thereby increasing revenue per customer.  Why Other Options Are Incorrect • A: Acquisition stage. • B: Retention measure. • D: Reputation management. • E: Data collection.  Banking Example: Offering insurance to savings account holders.

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