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    Question

    When customers perceive little difference between

    competing banks, price sensitivity tends to:
    A Decrease Correct Answer Incorrect Answer
    B Increase Correct Answer Incorrect Answer
    C Remain unchanged Correct Answer Incorrect Answer
    D Disappear Correct Answer Incorrect Answer
    E Become irrelevant Correct Answer Incorrect Answer

    Solution

    When differentiation is low, customers compare primarily on price. Why Other Options Are Incorrect • A: Opposite effect. • C: Market dynamics change. • D, E: Unrealistic. Banking Example: Comparing identical savings interest rates.

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