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    • Question

      Which of the following is a psychological factor

      influencing consumer behaviour?
      A Income Correct Answer Incorrect Answer
      B Family Correct Answer Incorrect Answer
      C Motivation Correct Answer Incorrect Answer
      D Age Correct Answer Incorrect Answer
      E Occupation Correct Answer Incorrect Answer

      Solution

      Psychological factors explain why consumers behave the way they do and include motivation, perception, learning, and attitudes.

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