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    Question

    Which of the following is a psychological factor

    influencing consumer behaviour?
    A Income Correct Answer Incorrect Answer
    B Family Correct Answer Incorrect Answer
    C Motivation Correct Answer Incorrect Answer
    D Age Correct Answer Incorrect Answer
    E Occupation Correct Answer Incorrect Answer

    Solution

    Psychological factors explain why consumers behave the way they do and include motivation, perception, learning, and attitudes.

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