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      Question

      For marketers, the primary objective of coupons is

      to:
      A stimulate demand. Correct Answer Incorrect Answer
      B increase trial and retaliate against competitor's actions Correct Answer Incorrect Answer
      C encourage present customers to buy more, and minimize brand switching behaviour Correct Answer Incorrect Answer
      D encourage new product trial. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Coupons attract customers and hence stimulate demand

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