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Question

For marketers, the primary objective of coupons is to:

A stimulate demand. Correct Answer Incorrect Answer
B increase trial and retaliate against competitor's actions Correct Answer Incorrect Answer
C encourage present customers to buy more, and minimize brand switching behaviour Correct Answer Incorrect Answer
D encourage new product trial. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Coupons attract customers and hence stimulate demand

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