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    Question

    A high bounce rate on loan application webpage indicates

    weakness in:
    A Awareness Correct Answer Incorrect Answer
    B Funnel optimization Correct Answer Incorrect Answer
    C Market share Correct Answer Incorrect Answer
    D Brand recall Correct Answer Incorrect Answer
    E Distribution network Correct Answer Incorrect Answer

    Solution

    Bounce rate indicates users leaving before proceeding further. Why others are incorrect: Awareness may be strong; Market share is macro metric; Recall relates to memory; Distribution unrelated. Banking Example: Users exiting before filling application form.

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