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    Question

    From a marketing viewpoint, price is _____ exchanged for

    the ownership or use of a good or service.
    A money or other considerations (including goods but not intangibles and services) Correct Answer Incorrect Answer
    B money or other considerations (including other goods and services) Correct Answer Incorrect Answer
    C money exclusively earmarked for the transaction Correct Answer Incorrect Answer
    D what is recognized as barter within a particular culture Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Price is the money or other considerations (including other goods and services) exchanged for the ownership or use of a good or service.

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