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    Question

    Which metric best measures campaign

    profitability?
    A CTR Correct Answer Incorrect Answer
    B CPC Correct Answer Incorrect Answer
    C ROI Correct Answer Incorrect Answer
    D CLV Correct Answer Incorrect Answer
    E Impressions Correct Answer Incorrect Answer

    Solution

    ROI measures profitability relative to cost invested. Why Other Options Are Incorrect тАв A, B: Engagement metrics. тАв D: Long-term customer value. тАв E: Visibility metric. Banking Example: Profit earned from digital loan campaign vs campaign cost.

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