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    Question

    Which action increases perceived assurance in banking

    services?
    A Increasing branch size Correct Answer Incorrect Answer
    B Staff training and certification Correct Answer Incorrect Answer
    C Frequent promotional messages Correct Answer Incorrect Answer
    D Price cuts Correct Answer Incorrect Answer
    E Cashback offers Correct Answer Incorrect Answer

    Solution

    Assurance relates to competence and credibility of employees. Why others are incorrect: Branch size relates to tangibles; Promotions increase awareness; Price cuts affect affordability; Cashback is short-term incentive. Banking Example: Certified financial advisors handling investments.

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