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Question

Kraft Indian launched a specific microsite for new Indian who recently arrived from South Asia, called Kraft Ka Khana. As a multicultural marketer, Kraft can do many of the following examples of things to engage with a diverse audience, except ________.

A start to customize, not generalize Correct Answer Incorrect Answer
B build a relationship with your ethnic Canadian customers. Acknowledge them as Canadians while respecting them for being different in their culture and value systems Correct Answer Incorrect Answer
C build stereotypes Correct Answer Incorrect Answer
D spend your resources in gaining knowledge of these ethnic markets, including good field research Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

MARKETING MATTERS - Engaging Indian's Ethnic Groups Using Social Media: A Marketing Imperative

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