Question

Kraft Indian launched a specific microsite for new Indian who recently arrived from South Asia, called Kraft Ka Khana. As a multicultural marketer, Kraft can do many of the following examples of things to engage with a diverse audience, except ________.

A start to customize, not generalize
B build a relationship with your ethnic Canadian customers. Acknowledge them as Canadians while respecting them for being different in their culture and value systems
C build stereotypes
D spend your resources in gaining knowledge of these ethnic markets, including good field research
E None of these
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