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      Question

      Kraft Indian launched a specific microsite for new

      Indian who recently arrived from South Asia, called Kraft Ka Khana. As a multicultural marketer, Kraft can do many of the following examples of things to engage with a diverse audience, except ________.
      A start to customize, not generalize Correct Answer Incorrect Answer
      B build a relationship with your ethnic Canadian customers. Acknowledge them as Canadians while respecting them for being different in their culture and value systems Correct Answer Incorrect Answer
      C build stereotypes Correct Answer Incorrect Answer
      D spend your resources in gaining knowledge of these ethnic markets, including good field research Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      MARKETING MATTERS - Engaging Indian's Ethnic Groups Using Social Media: A Marketing Imperative

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