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      Question

      Which CRM metric indicates customer profitability over

      time?
      A Click Through Rate (CTR) Correct Answer Incorrect Answer
      B Customer Lifetime Value (CLV) Correct Answer Incorrect Answer
      C Impressions Correct Answer Incorrect Answer
      D Reach Correct Answer Incorrect Answer
      E Frequency Correct Answer Incorrect Answer

      Solution

      CLV measures the total profit expected from a customer throughout the relationship.

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