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    Question

    Which CRM metric indicates customer profitability over

    time?
    A Click Through Rate (CTR) Correct Answer Incorrect Answer
    B Customer Lifetime Value (CLV) Correct Answer Incorrect Answer
    C Impressions Correct Answer Incorrect Answer
    D Reach Correct Answer Incorrect Answer
    E Frequency Correct Answer Incorrect Answer

    Solution

    CLV measures the total profit expected from a customer throughout the relationship.

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