Question
A bank using AI chatbots for 24/7 assistance improves which SERVQUAL dimension most directly?
Solution
24/7 support increases speed of service response. Why others are incorrect: Tangibles physical; Assurance competence; Empathy personalized care; Price unrelated. Banking Example: Instant chatbot response for balance inquiry.
More Basics of Marketing Management Questions
- When consumer badly wants the product but shouldn’t desire or take the decision to buy it, it is known as _______ demand.
- The concept of is the fundamental concept underlying all marketing activities.
- Which action best reduces churn among salary account holders?
- Offering a complimentary credit card along with a home loan is an example of:
- Which factor most strongly affects loan demand in rising interest rate environment?
- Mobile banking alerts form part of:
- Which of the following is not considered one of the five major environmental factors in marketing?
- The competitive industry where Ford, GM, and Toyota operate in can best be described as:
- When a car company builds a model with an aim of satisfying the needs of everyone and introduces that "customers can have it in any colour, as long as it's...
- Relationship selling is best for:
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