Question

One reason for using magazines as an advertising medium is:

Q: Answer-One reason for using magazines as an advertising medium is:

Magazines require a long lead time. Magazines have a relatively high cost. In terms of the communication process, the other ads and editorial material in the magazine act as noise.

A their ability to target specific audiences

B the short lead time needed to place an ad

C their low cost

D the lack of noise associated with the use of magazines in the communication channel.

E None of these

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One reason for using magazines as an advertising medium is:

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