Question

One reason for using magazines as an advertising medium

Q: Answer-One reason for using magazines as an advertising medium is:

Magazines require a long lead time. Magazines have a relatively high cost. In terms of the communication process, the other ads and editorial material in the magazine act as noise.

is:

A their ability to target specific audiences

B the short lead time needed to place an ad

C their low cost

D the lack of noise associated with the use of magazines in the communication channel.

E None of these

Practice Next

More Basics of Marketing Management Questions

In electron transport system, ____ is the terminal electron acceptor.
Which statement about transpiration is true?
The flower of rice has following number of stamens?
Which of the following is an example of CAM plant?
What type of sugar is primarily transported during the process of translocation?
In linkage process, Acetyl CoA is formed by the oxidative decarboxylation of ____
Which plant has stomata only on the upper surface of its leaves?
In glycolysis, a glucose molecule gets converted into _____
Which hypothesis explains solute movement based on a pressure gradient between source and sink?
The Structural and functional unit of chromosome is termed as

One reason for using magazines as an advertising medium

Solution