ЁЯУв Too many exams? DonтАЩt know which one suits you best? Book Your Free Expert ЁЯСЙ call Now!

    Question

    Each of the following can influence customers'

    perceptions of the authenticity of their service experiences EXCEPT:
    A service standardization Correct Answer Incorrect Answer
    B personal interaction Correct Answer Incorrect Answer
    C social processes that allow customers to share their interests Correct Answer Incorrect Answer
    D allowing consumers to participate in the production process Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    All of the options can influence perceptions of authenticity except for тАШservice standardization' - services that facilitate customization increase authenticity, not standardization.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question