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      Question

      Which metric best reflects customer advocacy beyond

      satisfaction?
      A Market share Correct Answer Incorrect Answer
      B Net Promoter Score (NPS) Correct Answer Incorrect Answer
      C Conversion rate Correct Answer Incorrect Answer
      D CTR Correct Answer Incorrect Answer
      E Impressions Correct Answer Incorrect Answer

      Solution

      NPS measures likelihood of recommending brand to others. Why others are incorrect: Market share is industry measure; Conversion and CTR are campaign metrics; Impressions measure exposure. Banking Example: Survey asking โ€œWould you recommend our bank?โ€

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