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    Question

    Which metric best reflects customer advocacy beyond

    satisfaction?
    A Market share Correct Answer Incorrect Answer
    B Net Promoter Score (NPS) Correct Answer Incorrect Answer
    C Conversion rate Correct Answer Incorrect Answer
    D CTR Correct Answer Incorrect Answer
    E Impressions Correct Answer Incorrect Answer

    Solution

    NPS measures likelihood of recommending brand to others. Why others are incorrect: Market share is industry measure; Conversion and CTR are campaign metrics; Impressions measure exposure. Banking Example: Survey asking “Would you recommend our bank?”

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