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    Question

    A bank offering bundled digital wallet, savings account,

    and micro-loan services to rural customers follows:
    A Concentrated targeting Correct Answer Incorrect Answer
    B Diversification Correct Answer Incorrect Answer
    C Harvesting Correct Answer Incorrect Answer
    D Skimming Correct Answer Incorrect Answer
    E Undifferentiated marketing Correct Answer Incorrect Answer

    Solution

    Focus on specific rural segment with tailored offering. Why others are incorrect: Diversification involves new markets/products; Harvesting applies to decline; Skimming relates to pricing; Undifferentiated targets entire market. Banking Example: Rural-focused integrated financial packages.

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