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    Question

    Which of the following is an internal source of data for

    market research?
    A Census reports Correct Answer Incorrect Answer
    B RBI publications Correct Answer Incorrect Answer
    C Sales records Correct Answer Incorrect Answer
    D Industry surveys Correct Answer Incorrect Answer
    E Trade journals Correct Answer Incorrect Answer

    Solution

    Internal data is generated within the organisation, such as sales records and customer databases.

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