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      Question

      Which of the following is an internal source of data for

      market research?
      A Census reports Correct Answer Incorrect Answer
      B RBI publications Correct Answer Incorrect Answer
      C Sales records Correct Answer Incorrect Answer
      D Industry surveys Correct Answer Incorrect Answer
      E Trade journals Correct Answer Incorrect Answer

      Solution

      Internal data is generated within the organisation, such as sales records and customer databases.

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