Question
The concept of designing marketing communications
programs that coordinate all promotional activities to provide a consistent message across all audiences is referred to as:Solution
The concept of designing marketing communications programs that coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences and to maximize the promotional budget and impact of the communications is known as integrated marketing communications.
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A, B and C started a business by investing in the ratio 1/5 : 1/4 : 2/6. After 6 months C withdrew 1/4 of his investment. If after 1 year from start of ...
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