📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    Question

    The concept of designing marketing communications

    programs that coordinate all promotional activities to provide a consistent message across all audiences is referred to as:
    A media convergence. Correct Answer Incorrect Answer
    B niche marketing Correct Answer Incorrect Answer
    C integrated marketing communications (IMC) Correct Answer Incorrect Answer
    D marketing management Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The concept of designing marketing communications programs that coordinate all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences and to maximize the promotional budget and impact of the communications is known as integrated marketing communications.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question