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      Question

      Which metric best evaluates long-term customer

      profitability?
      A Return on Investment (ROI) Correct Answer Incorrect Answer
      B Click Through Rate (CTR) Correct Answer Incorrect Answer
      C Customer Lifetime Value (CLV) Correct Answer Incorrect Answer
      D Cost Per Click (CPC) Correct Answer Incorrect Answer
      E Conversion rate Correct Answer Incorrect Answer

      Solution

      CLV measures the total net profit expected from a customer over the entire relationship period.

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