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    Question

    Which metric best evaluates long-term customer

    profitability?
    A Return on Investment (ROI) Correct Answer Incorrect Answer
    B Click Through Rate (CTR) Correct Answer Incorrect Answer
    C Customer Lifetime Value (CLV) Correct Answer Incorrect Answer
    D Cost Per Click (CPC) Correct Answer Incorrect Answer
    E Conversion rate Correct Answer Incorrect Answer

    Solution

    CLV measures the total net profit expected from a customer over the entire relationship period.

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