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    Question

    Which factor most enhances customer assurance in wealth

    management services?
    A Attractive office interiors Correct Answer Incorrect Answer
    B Certified financial advisors Correct Answer Incorrect Answer
    C Cashback offers Correct Answer Incorrect Answer
    D Frequent SMS promotions Correct Answer Incorrect Answer
    E Lower account fees Correct Answer Incorrect Answer

    Solution

    Assurance relates to competence and credibility. Why others are incorrect: Interiors relate to tangibles; Cashback short-term; Promotions increase awareness; Fees relate to price. Banking Example: CFA-certified investment managers.

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