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Question

Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:

A strategic channel alliance Correct Answer Incorrect Answer
B direct channel Correct Answer Incorrect Answer
C marketing channel Correct Answer Incorrect Answer
D indirect channel Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Direct channel is a marketing channel where a producer and ultimate consumers deal directly with each other.

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