The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Who emphasized that "foreign medium has turned our children into crammers and imitators and has made our children practically foreigners in their own la...
Which of the following is the largest wildlife sanctuary in India?
What is the maximum limit of starred questions that can be asked in the Lok Sabha on any given day?
Who was the first Governor of Madhya Pradesh?
Which country is the largest milk producer in the world?
Financial regulation refers to policy making and financial supervision is continuous monitoring of the performance
Recently Indian navy decommissioned two of its warships. One is INS Nirbhik, another is:
Who was the first Indian woman governor?
Which of the following is not correct about ARR method?
Arrange the formation of the following Indian states in chronological order:
- I. Haryana
- II. Telangana
- III. Jharkhand
- IV. Goa