_____________ marketing concept involves continuous improvements in a product.
The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
The books “ The Interpretar of Maladies” and “The Namesake” are written by
The book 'Delhi is not far' is written by which of the following authors?
Erza cup is associated with which sport?
Which of the following private sector insurance firm has launch ‘Activ Fit’, a comprehensive health insurance plan for young and healthy adults?
...Odometer is used to measure what?
Union Minister for Education and Skill Development Dharmendra Pradhan launched NEAT 3.0, a single platform to provide the best-developed ed-tech solutio...
Which part of human brain is responsible for locomotive activities?
Who is the author of ‘The Ministry of Utmost Happiness’?
Cyclones Gulab was a tropical cyclone that caused considerable damage to ______ Asia.
Recently which country’s central bank has signed a MoU with RBI to expand cooperation in anti-money laundering and combating the financing of terr...