Question

    Consumer-oriented sales promotions

    are:
    A promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. Correct Answer Incorrect Answer
    B methods used to get a non-personal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements. Correct Answer Incorrect Answer
    C advertisements that show actual consumers using the product. Correct Answer Incorrect Answer
    D sales tools used to support advertising and personal selling efforts. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling efforts directed to ultimate consumers; examples include coupons, sweepstakes, and samples.

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